Upcoming Webinars

Harnessing Technology to Grow Audience Reach and Engagement

Presented by Rahaman Abiola, Editor-in-Chief, Legit.ng, and Jacob Otieno, Editor-in-Chief, TUKO.co.ke

About this Webinar

How African news media companies can harness technology to grow audience reach and engagement is the focus of this INMA Webinar.

Guest speakers include Rahaman Abiola, editor-in-chief of Legit.ng in Nigeria, and Jacob Otieno, editor-in-chief of TUKO.co.ke in Kenya.

In this Webinar designed for African news media companies, Rahaman and Jacob will delve into the strategic methodologies employed by Legit.ng and TUKO.co.ke. They will also share insights on how newsroom analytics tools have played a crucial role in tailoring content to the needs of the audience.

The editors will discuss:

  • Innovative audience engagement strategies
  • Content distribution tactics driving traffic to Web sites
  • Effective usage of emerging platform features like WhatsApp channels
  • The importance of multimedia storytelling and how infographics and visual elements have enhanced user experience across all digital platforms.

This Webinar is for traditional newsrooms currently transforming to digital, as well as modern news media outlets that seek to get fresh perspectives on audience attraction and engagement.

About Legit Media

Legit is a global media holding, which consists of four digital news media Web sites, including Legit.ng in Nigeria, TUKO.co.ke in Kenya, YEN.com.gh in Ghana, and Briefly News in South Africa.

Operating for more than a decade in sub-Saharan Africa, Legit.ng is one of Nigeria’s largest online news Web sites and a leader in media on platforms like Facebook and beyond. It covers breaking news, business, bright entertainment news, politics, economy, and engaging human interest stories in Nigeria and worldwide.

TUKO.co.ke is Kenya’s one of the largest online news Web sites, founded in 2015 by Legit. It covers breaking news, business, bright entertainment news, politics, economy, and engaging human interest stories in Kenya and worldwide.

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