Growing Audiences and Driving Segmentation in News: The ABP Story
Presented by Sanghamitra Mazumdar, Digital Editor, English, ABP Network
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Originally presented: 26 October 2021
The ABP Network has a prominent presence in the digital media and television in multiple Indian languages. It is growing its footprint across India with a clear focus on hyper local content — something more than special coverage of cricket and Bollywood — that connects more with readers.In this presentation, Sanghamitra Mazumdar, digital editor/English, ABP Network, will share the ABP Network's digital growth story — how ABP is growing its audiences and driving segmentation in news, going beyond TV.
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