Growing Audiences and Driving Segmentation in News: The ABP Story
Presented by Sanghamitra Mazumdar, Digital Editor, English, ABP Network
About this Webinar
The ABP Network has a prominent presence in the digital media and television, in multiple Indian languages. It is growing its footprint across India with a clear focus on hyper local content that connects with the readers more, besides special coverage of cricket and Bollywood. In this presentation, Sanghamitra Mazumdar, Digital Editor, English, ABP Network, will share the ABP Network's digital growth story — how ABP is growing its audiences and driving segmentation in news, going beyond TV.