On-Demand Webinars

Growing Audiences and Driving Segmentation in News: The ABP Story

Presented by Sanghamitra Mazumdar, Digital Editor, English, ABP Network

Originally presented: 26 October 2021

The ABP Network has a prominent presence in the digital media and television in multiple Indian languages. It is growing its footprint across India with a clear focus on hyper local content — something more than special coverage of cricket and Bollywood — that connects more with readers.In this presentation, Sanghamitra Mazumdar, digital editor/English, ABP Network, will share the ABP Network's digital growth story — how ABP is growing its audiences and driving segmentation in news, going beyond TV.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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