Watch the replay

Originally presented: 19 February 2020

How do you engage and retain your subscribers? This question is becoming more and more important to newspapers around the world. Germany’s leading quality newspaper Die Zeit has found its own answer. With the membership programme “Freunde der Zeit” (Friends of Die Zeit), the news media company is treating its most loyal readers like friends. Friendship means having a continuous conversation in both directions. At regular events, readers and editors get to know each other and discuss quality journalism and the future of “their” newspaper. Reporters are retelling the stories behind their stories live on stage, and readers can regularly visit the newsroom and attend reader parliaments to discuss topics they think editors should report on.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.