Driving Online Classifieds: The View from Malayala Manorama
Presented by Mariam Mammen Mathew, CEO, Manorama Online
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Originally presented: 22 April 2021
Classified advertising has often been relegated to the inside pages of the newspaper, considered a lesser cousin of the more flamboyant full-page colour advertisements featuring popular products and arresting visuals and clever taglines. In comparison, the acronym-ridden, terse and short "wanted" and "for sale" ads did not merit any comparison, though they did contribute to the bottom line. Learn about online classifieds model types, product play, monetisation decisions, and market-shaping opportunities in the context of Malayala Manorama's online classifieds strategy.
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