On-Demand Webinars

De Standaard Builds Its Paywall With Accessible Doors

Presented by Emmanuel Naert, Brand Manager, and Johan Mortelmans, Digital Manager, De Standaard

Originally presented: 21 February 2018

De Standaard in Belgium is a freemium news site. After discovering a high churn rate on their “one month free” subscription offers, De Standaard decided to make their freemium paywall porous -- meaning non-subscribers get to read a certain number of “plus articles” for free and discovering the valuable content normally reserved for paying customers. Learn the results after five months during this webinar.

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This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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