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On-Demand Webinars

Customer Value Nurturing and How to Ensure Subscribers' Success

Presented by Grzegorz Piechota, Researcher-In-Residence, INMA

Originally presented: 12 December 2018

Based on a year-long study of media subscription strategies all over the world, Oxford's Greg Piechota collected the best practices in news subscriber marketing and developed practical frameworks for publishers to plan their value nurturing efforts. The objective of the Webinar is to equip participants with a better understanding of customer value nurturing and ready-to-use ideas to grow their business by turning visitors into customers, and customers into advocates, referrers and contributors.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

Click here for text coverage of this Webinar

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