About this Webinar

How to create a brand identity across news products to stand out amid a sea of diverse content is the focus of an INMA Product & Tech Initiative Webinar.

Trust and identity are key factors of why consumers choose your brand. Building habits on your properties while sharing on other platforms is key to the success of any media product.

Featuring James Stephens, EVP of brand at Monks, we'll dive into what we can do to stand out, build trust, attract consumers, and create a desire to interact with our brands.

With insights from the entertainment industry, we’ll dig into ways that diverse content can be designed for modern consumption behaviours across channels. We’ll discuss modern brand building and the conundrum of being "general interest" yet having a strong brand that consumers not only understand but relate to.

You'll leave this session with the questions you should be asking yourself to help build a strong sense of identity that traverses your products and external platforms.

About Monks

Monks is a global agency providing creative, data, branding, and technology solutions to businesses to revolutionise how brands inspire the world.