BQ Blue Shares Learnings on Subscription Business
Presented by Vaibhav Khanna, Senior Product Manager, BloombergQuint
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Originally presented: 19 November 2021
BloombergQuint is India's top business publisher and one of the first in Asia to have developed a hybrid-paywall offering, with subscriber-only and metered-paywall content. BQ Blue, the subscription product, was launched in December 2018, and in a short while established itself as the subscription platform of choice for C-suite audiences, business owners, LoB heads, investment bankers, India's top market investors, policymakers, wealth managers, investors and more -- anyone who follows Indian and global business trends and financial markets.
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