Beyond Traffic: How Publishers Are Diversifying Advertising Revenue
Presented by David Murphy, Group Head of Digital, The Irish Times, Tuomas Airisto, Chief Commercial Officer, Sanoma Media Finland
About this Webinar
Traditional traffic metrics are failing publishers as platform algorithms create unpredictable revenue swings. Leading publishers are shifting from “empty reach” to engaged audiences that deliver measurably higher advertising value. Join executives from two top news media companies as they share practical strategies for building direct relationships, implementing engagement-focused KPIs, and demonstrating to advertisers why engaged audiences command premium CPMs over anonymous traffic.