Beyond Traditional Advertising: Building Revenue Through Events and Format Diversification
Presented by Frederic Kachar, CEO, Editora Globo, Sara Stiegelmair, Head of Digital AdSales, Russmedia Digital
Watch the replay
Originally presented: 16 July 2025
How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil and Sara Stiegelmair, head of digital ad sales of Russmedia Digital in Austria. As advertising markets face platform pressure and economic volatility, leading publishers are proving diversified revenue streams aren't just survival strategies—they're growth engines. From events contributing 25% of advertising revenue to branded content studios achieving 100% growth, publishers are discovering sustainable paths beyond traditional display advertising. Join executives as they share practical strategies for scaling events to significant revenue contributors, integrating live experiences with content studios, and demonstrating to advertisers why diversified offerings command premium partnerships and higher CPMs.
Free for Members
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.
