About this Webinar

In a kickoff to 2025, join INMA President Gert Ysebaert for an interactive Webinar that will look at the priorities facing news media over the next 12 months. Gert is CEO of Belgium-based Mediahuis, one of the fastest-growing media companies in Europe.

The hour-long scene-setting interview will be in conversation with INMA CEO Earl Wilkinson and will break down some key issues:

• Where the pendulum between subscriptions and advertising is heading next in news media’s business model evolution.
• In the publisher relationship with Big Tech, where is the news industry in the regulatory space and creating mutually beneficial bridges?
• How to evaluate technology and the likely trends for the year ahead.
• Where GenAI sits as best-practice inside of media companies and disruptor of search outside of media companies.
• What the c-suite needs of newsrooms as they become digitally transformed.

Beyond the conversation between Gert and Earl, the Webinar will give INMA members the opportunity to ask any questions about the news industry – or INMA.

About Gert Ysebaert

Gert Ysebaert is CEO of the Belgium-based media conglomerate Mediahuis Group. As CEO since 2013, Gert has led Mediahuis on its path to further digital growth of its services and brands with oversight of its Belgian brands along with acquisitions in The Netherlands, Luxembourg, Germany, and Ireland. Today, Mediahuis has more than 4,500 employees, turnover of €1.2 billion, and reaches 10 million+ people in five countries each day. Gert has been an INMA member and active participant in World Congresses and Global Media Awards competitions dating back more than two decades. He joined the INMA Board of Directors in 2021 and will be president from 2024 to 2026.