Upcoming Webinars

Advertising Initiative Meet-Up: What Are the Leading Media Companies Doing to Provide Advertisers With Real Solutions?

Presented by Quang Do, Principal, and Tim Meuschke, Director, Alexander Group

About this Webinar

The marketplace for media companies is emerging from a year of massive change. Advertisers and agencies are flocking to online channels to capture the surge of content consumption and e-commerce opportunities that came with months of lockdown.

For media, the challenge now is how to deliver on all the promise — what are the right solutions?

Specifically, the following two topics will be covered: 

  • Capturing the voice of the advertiser (only 35 % of media companies have a defined process). Why is that?
  • Evolving the role of account management

Account manager roles fit well into the new revenue cycle that heavily relies on an ongoing relationship with clients and specialized functions. 39% of AMs are not effectively supporting new sales strategies. Why not? 

Join us for our Advertising Initiative Meet Up to gain valuable insights on how to deliver the right solutions to your advertisers.

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