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Advance Local: Virtual Events, Now and In the Future

Presented by Kristen Ligas, Event Marketing Manager, Advance Local

Originally presented: 7 April 2021

News media companies around the world had to shift live events to virtual events in the early days and months of the COVID-19 pandemic. One year in, INMA talks with the Advance Local events team about how it reinvented events at its multiple regional newspaper brands throughout the United States. The team quickly reimagined its approach — moving virtual, of course, but also embracing the current events that dominated local headlines. Here's what they learned and how that will shape events in 2021 and beyond.

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