Upcoming Webinars

A Look Inside Sportsnet’s Strategy for a Frictionless User Experience

Presented by Noah Love, Senior Product Manager, Sportsnet and Dan Seaman, VP of Product Management, Viafoura

About this Webinar

How Sportsnet created a frictionless user experience is the focus of an INMA Webinar featuring Noah Love, senior product manager for Sportsnet and Dan Seaman, VP of product management for Viafoura.

Learn how a leading sports media brand is removing friction from the user experience to increase audience engagement and build a loyal fan community.

In this live Q&A supported by Viafoura, Noah and Dan will discuss the barriers to engagement their team identified, why removing friction became a strategic priority, and the practical changes they've made to deliver a better fan experience and increase registrations.

About Sportsnet

Sportsnet connects sports fans to their favourite teams and athletes, using four platforms: TV, Radio, Online and Mobile. As a major Sports Media Brand, Sportsnet delivers storytelling on a local, regional, national and global level.

About Viafoura

Viafoura is a digital experience company that helps brands activate their audiences. Based in Canada, the always-on customer acquisition platform leverages AI and first-party data to optimise user conversion and on-site personalisation.


Share this event
By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.