Upcoming Webinars

A Look Inside Sportsnet’s Strategy for a Frictionless User Experience

Presented by Noah Love, Senior Product Manager, Sportsnet and Dan Seaman, VP of Product Management, Viafoura

About this Webinar

How Sportsnet created a frictionless user experience is the focus of an INMA Webinar featuring Noah Love, senior product manager for Sportsnet and Dan Seaman, VP of product management for Viafoura.

Learn how a leading sports media brand is removing friction from the user experience to increase audience engagement and build a loyal fan community.

In this live Q&A supported by Viafoura, Noah and Dan will discuss the barriers to engagement their team identified, why removing friction became a strategic priority, and the practical changes they've made to deliver a better fan experience and increase registrations.

About Sportsnet

Sportsnet connects sports fans to their favourite teams and athletes, using four platforms: TV, Radio, Online and Mobile. As a major Sports Media Brand, Sportsnet delivers storytelling on a local, regional, national and global level.

About Viafoura

Viafoura is a digital experience company that helps brands activate their audiences. Based in Canada, the always-on customer acquisition platform leverages AI and first-party data to optimise user conversion and on-site personalisation.

 

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