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Originally presented: 25 August 2020

The Hindu has been one of the earliest adapters to the digital subscription business in India and has in a short time been able to pivot its digital business to the subscription-led business model from the advertising-based business model. As the learning experience continues, get a front row seat to understanding The Hindu's subscription story from Pradeep Gairola, vice president and business head, digital, for The Hindu Group. Pradeep will share his experiences on getting the business off the ground, managing the business with first-mover disadvantages, and leading it to a level, which shows some promising journey ahead.

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