Watch the replay

Originally presented: 4 December 2019

Tortoise is built for and with its members. This isn't just marketing spin. It's the principle on which its editorial process, proposition, and business model is built. For a bunch of journalists and newspaper professionals, staying true to this promise means leaving behind tried and tested ways of thinking and working inside editorial, marketing, and commercial. Almost a year into the journey, the industry has good reason to be optimistic. Matt will talk through that journey and highlight why the Tortoise business is a completely new take on traditional news media models.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.