Understanding Together: A New Way of Creating Journalism
Presented By Matthew d'Ancona, Editor and Partner, Tortoise Media
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Originally presented: 4 December 2019
Tortoise is built for and with its members. This isn't just marketing spin. It's the principle on which its editorial process, proposition, and business model is built. For a bunch of journalists and newspaper professionals, staying true to this promise means leaving behind tried and tested ways of thinking and working inside editorial, marketing, and commercial. Almost a year into the journey, the industry has good reason to be optimistic. Matt will talk through that journey and highlight why the Tortoise business is a completely new take on traditional news media models.