How to Decode the Publisher-Platform Relationship: What You Need to Know Now (For Asia/Pacific Members)
Presented By Robert Whitehead, Head of INMA Digital Platform Initiative
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Originally presented: 30 October 2019
The relationship between news publishers and Big Tech platforms in rebuilding the business of journalism requires a range of solutions focused on direct dialogue, collective bargaining, and changes in law. Based on the recent INMA report, “How to Decode the Publisher-Platform Relationship,” this Webinar aims to distill the issues, solutions, and potential publisher playbook into the essentials for news media companies – and begin to answer the question of how to bridge the gap between what publishers say they need and what platforms are delivering.