Driving Data For Impact: The South Asia Story
Presented By Kedar Gavane, Senior Vice President and Head - APAC, Comscore, India
About this Webinar
Understand better the relevance and usage of data by South Asia media planners and buyers along with the evolving role of data analytics companies as a referee between publishers and agencies. In this Webinar, INMA will cover the development of sophisticated tools of measurement by Indian publishing houses and its impact on traditional data analytics companies. What lies ahead for this form of currency vis a vis planning, transacting and evaluating?
Other topics to be covered include news quality scoring, monetising audience data, driving subscriber retention, and building automated sales models. Meanwhile, we will peek inside the trends and best practices followed by some of the publishing houses in South Asia.