The Business Applications of Data: NZZ’s Push for Personalisation
Presented By Daniel Ammann, Head of Portfolio Management, NZZ
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Originally presented: 21 August 2019
NZZ (Neue Zürcher Zeitung) is a German-language newspaper of record in Switzerland known for pushing the edge in data and how to smartly apply data toward a personalised future. In 2018, NZZ grew its subscriber base thanks to designing a product portfolio geared towards customer needs and increasing personalisation throughout the customer journey. In this Webinar, learn the full range of business applications of data for NZZ: content distribution, dynamic paygate, data products, re-thinking the news stream as a “personal news companion,” and more.
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