Product Culture, Frictionless Checkout, and Monetisation of Podcasts
Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, INMA
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The next meet-up of news executives who follow the INMA Readers First Initiative will cover both strategy and tactics of growing digital news subscriptions. INMA’s Researcher-In-Residence Greg Piechota will be joined by three world-class experts to help answer the questions in an hour-long interactive live show that is exclusive to INMA members. Anita Zielina of City University New York will discuss whether a product culture can save the news industry. E-commerce growth consultant Kunle Campbell will talk about how to optimise your checkout flow. And Agora Radio Chief Digital Officer Jaroslaw Slizewski will look at how to sell subscriptions to podcasts.