The Role of Data Within Torstar’s Transformation
Presented By John Souleles, Chief Data Officer, Torstar
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Originally presented: 4 September 2019
Transitioning a legacy media company to a data-fueled enterprise is challenging for publishers worldwide. In Canada, Torstar has rapidly implemented data centralisation, added data scientists and engineers, built out the data infrastructure to editorial and marketing teams, and is now using first-party data for advertising sales – all with journalism and data at the core of its strategy. All the while, Torstar is committed to democratising access to data as it moves toward its vision of personalisation on the content and advertising sides. In this Webinar, learn more about this positive 2-year-old journey and potential lessons for publishers looking to perfect their own data transformation.