Upcoming Webinars

How Axel Springer’s Mens’ Magazines Are Building Products and Services Around Consumer Needs

Presented By Katharina Neubert, Managing Director, Sport Bild

About this Webinar

Axel Springer’s mens’ magazines are developing new products and services based on their core brand values, such as bikes and glossy boxes for men. Learn how design thinking is helping the media group to put consumer needs first and which strategic decisions go along with brand diversification.
 
In this Webinar, learn why brand diversification is so important at Axel Springer and details about projects that monetised brand equity.

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