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How Axel Springer’s Mens’ Magazines Are Building Products and Services Around Consumer Needs

Presented By Katharina Neubert, Managing Director, Sport Bild

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Originally presented: 14 August 2019

Axel Springer’s mens’ magazines are developing new products and services based on their core brand values, such as bikes and glossy boxes for men. Learn how design thinking is helping the media group to put consumer needs first and which strategic decisions go along with brand diversification.