How Politico Developed Its Audio Strategy
Presented By Dave Shaw, Executive Producer, Politico Audio
Watch the replay
Politico has been in the podcasting business for years but recalibrated its strategy as interest in audio – from both audiences and competitors – mushroomed in the last two years. As the number of new shows has easily outpaced the growth in listenership, there is emerging a world of haves and have-nots for publishers getting into audio for the first time.