How Politico Developed Its Audio Strategy
Presented By Dave Shaw, Executive Producer, Politico Audio
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Originally presented: 10 July 2019
Politico has been in the podcasting business for years but recalibrated its strategy as interest in audio – from both audiences and competitors – mushroomed in the last two years. As the number of new shows has easily outpaced the growth in listenership, there is emerging a world of haves and have-nots for publishers getting into audio for the first time.