How News Media Wins In the Attention Economy
Presented By Dr. Merja Myllylahti
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Originally presented: 24 April 2019
How publishers manage the emerging platform-influenced economics of attention to grow audience and revenue is the focus of “How News Media Wins In the Attention Economy.” The new report from INMA – on which this Webinar is based – examines platform dependency, platform attention revenue, the value of attention, and the costs of acquiring and retaining attention.