On-Demand Webinars

How News Media Wins In the Attention Economy

Presented By Dr. Merja Myllylahti

Originally presented: 24 April 2019

How publishers manage the emerging platform-influenced economics of attention to grow audience and revenue is the focus of “How News Media Wins In the Attention Economy.” The new report from INMA – on which this Webinar is based – examines platform dependency, platform attention revenue, the value of attention, and the costs of acquiring and retaining attention.