On-Demand Webinars

How News Media Wins In the Attention Economy

Presented By Dr. Merja Myllylahti

Originally presented: 24 April 2019

How publishers manage the emerging platform-influenced economics of attention to grow audience and revenue is the focus of “How News Media Wins In the Attention Economy.” The new report from INMA – on which this Webinar is based – examines platform dependency, platform attention revenue, the value of attention, and the costs of acquiring and retaining attention.

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.