On-Demand Webinars

What Nordic Countries Tell Us About Media Subscriptions

Presented By Earl J. Wilkinson, Executive Director and CEO, INMA

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Originally presented: 17 April 2019

The Norwegian and Swedish media markets are reportedly the most advanced in the world in embracing data and digital subscriptions. Yet what is the secret behind their success? INMA led a study tour of Oslo and Stockholm media companies recently and saw the role of data and logins, the path to personalisation, the metrics that matter, the role of newsrooms in paid content, the new “smart engagement,” and the triangulation of print, e-paper, and digital. What are Nordic publishers doing to tilt their business and journalism cultures toward reader revenue? In this Webinar, learn what INMA witnessed – along with our favourite ideas from the tour.