On-Demand Webinars

Readers First Meet-Up: Subscription Silos, Advertising Behind Paywall, and Designing Paid Packages

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, INMA

Originally presented: 20 February 2019

The “INMA conversation” around content economics continues with this video meet-up that will look at breaking down silos to grow digital subscriptions, advertising behind the paywall, and designing paid packages. Join INMA Researcher-in-Residence Grzegorz (Greg) Piechota and his guests who include Andiara Petterle, vice president of product and operations for RBS in Brazil; Robin Govik, head of digital for Mittmedia in Sweden; Alan Hunter, head of digital for The Times and Sunday Times in the United Kingdom; and Professor Edward Malthouse of the Medill School of Journalism at Northwestern University in the United States.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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