Google’s News Consumer Insights: Data, Analytics to Help Publishers Build Sustainable Digital Businesses
Presented By Matt Villacarte, Partnerships Lead, News Consumer Insights, Google
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Originally presented: 13 February 2019
Google’s News Consumer Insights (NCI) dashboard and framework emerged out of a series of findings from Project Fuse, an initiative launched in 2017. Project Fuse set out to uncover data solutions that would help publishers better understand their audiences and enable them to make informed audience development decisions. NCI was announced in March 2018 as part of the Google News Initiative. Since the announcement, NCI has helped hundreds of publishers optimise site engagement and brand loyalty.