Russmedia's Engagement Engine: Engaged, Logged-In Users
Presented By Georg Burtscher, Managing Director, Russmedia Digital
Watch the replay
Originally presented: 6 February 2019
In one of the news industry’s more innovative ventures, learn how leading Austria regional publisher Russmedia set up its subscription model (logins) for a free reach portal business and used gamification to get logins. Eight months in, Russmedia has grown traffic and advertising revenue. In this Webinar, learn how Russmedia had to change how it works and markets itself, how a free reach portal gains subscriptions, and how its other news brands can get benefit out of it.
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.