How the BBC Is Reinventing News Stories
Presented By Tristan Ferne, Lead Producer, Internet Research & Future Services Team, BBC Research & Development
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Faced with radically new and evolving news consumption habits, the BBC in the United Kingdom has been working on a project called “Reinventing News Stories” to develop formats that are better than the traditional 800-word inverted pyramid article and the two-minute video. After talking with more than 100 people and testing many alternative storytelling prototypes, the BBC has rolled out several pilots and learned many lessons. In this INMA Webinar, discover what the BBC learned from listening to audiences, how they approached the problem, core themes that emerged from interviews and testing, and see some examples of these new formats.