How Mittmedia Is Renewing and Driving Growth in Digital Advertising in the Age of Duopoly and Paid Content
Presented By Thomas Sundgren, Head of Platforms and Strategic Partnerships, Mittmedia
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Originally presented: 19 September 2018
Mittmedia is applying a full-scope advertising strategy, combining humans and tech to renew business and successfully taking up the fight with Facebook and Google. The result: Sweden’s best ad revenue growth parallel to a successful paid content business with premium content.