Taking a Legacy Newspaper Into the Digital Future: South China Morning Post
Presented By Mi Li, Head of Global Marketing, South China Morning Post
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Every traditional publication has to face the reality that news consumption behaviour is already digital or moving aggressively in that direction. The South China Morning Post, a 114-year-old newspaper, is in the midst of two transformations: from print to adding digital products and from being Hong Kong’s newspaper of record to a global media company.