Taking a Legacy Newspaper Into the Digital Future: South China Morning Post
Presented By Mi Li, Head of Global Marketing, South China Morning Post
Watch the replay
Originally presented: 24 October 2018
Every traditional publication has to face the reality that news consumption behaviour is already digital or moving aggressively in that direction. The South China Morning Post, a 114-year-old newspaper, is in the midst of two transformations: from print to adding digital products and from being Hong Kong’s newspaper of record to a global media company.
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.