About this Webinar

How foundation models and publishers are reshaping the information ecosystem in the era of generative AI is the focus of an INMA Product & Tech Initiative Webinar featuring Madhav Chinappa, senior executive consultant and researcher at the Reuters Institute.

The relationship between foundation model companies and news publishers is rapidly evolving — commercially, technically, and strategically.

Licensing deals are only one piece of the puzzle. Beyond payments, deeper questions remain:

• Who controls access?
• How is attribution handled?
• What signals determine visibility?
• And what does meaningful partnership actually look like?

In this INMA Product & Tech Initiative Webinar, Madhav will unpack his latest work at the Reuters Institute at the University of Oxford, where he is exploring how foundation models and publishers are reshaping the information ecosystem in the era of generative AI.

This conversation will move beyond headlines and deal announcements to examine power dynamics, long-term incentives, and the structural shifts underway.

You will learn:

• How foundation models are changing the economics of news distribution
• Where commercial licensing fits within the broader ecosystem
• The strategic risks and opportunities for publishers
• How public interest journalism intersects with private AI infrastructure
• What signals indicate whether partnerships are sustainable or extractive
• The policy, governance, and standards questions that still need resolution

About Madhav Chinappa

Madhav Chinappa is Senior Executive Consultant and Researcher at Reuters Institute. Madhav has worked globally at the intersection of news, technology, sustainability, and AI for more than two decades across both commercial and public-interest sectors. He is currently advising Human Native AI and serves on the Future Insights Board of Mediahuis. Previously, he was Director of News Ecosystem Development at Google.