About this Webinar

The advertising market is entering 2026 amid shifting budgets, evolving technology, and changing advertiser expectations — and publishers need clarity on what's ahead. In this INMA Advertising Initiative Webinar, Advertising Initiative Lead Gabriel Dorosz will be joined by fellow industry analysts, Pablo Altieri and Alessandro De Zanche, along with media strategist and buyer Amy Garland, to unpack the signals from fresh forecast data, CES 2026, and emerging trends to help news media companies plan strategically for the year. From AI's acceleration of creative and programmatic workflows to the reallocation of ad spend across channels, panelists will offer actionable perspectives on what lies ahead in 2026.