About this Webinar

How award-winning product teams are pushing the boundaries of product innovation is the focus of an INMA Product & Tech Initiative Webinar featuring Kristin Nyland, product manager for video at VG, and Zafar Sawant, chief product officer of OTTplay at HT Media Labs.

• VG – The Vertical Shift: VG transformed its mobile experience with a vertical video format designed for how younger audiences consume news. With live viewer comments integrated directly into the feed and a revamped production workflow, the format saw significant boosts in engagement and real-time interaction.
• HT Labs – OTTplay Best Product Iteration: OTTplay, powered by HT Labs, took home first place in the INMA Global Media Awards for its agile, user-centred iteration process. By continuously experimenting with content discovery and evolving its recommendation engine to solve the problem of fragmented OTT subscriptions, the team significantly enhanced personalisation and user engagement.

Hosted by Jodie Hopperton, lead of INMA’s Product & Tech Initiative, this Webinar will dig into the tools, tactics, and team structures that helped these products excel — with takeaways you can apply in your newsroom or product team today.

About the INMA Product & Tech Initiative

How media organisations can utilise technology and develop standout products, creating offerings that delight customers and enhance business growth, is the focus of INMA's Product & Tech Initiative. Given the changes to consumer behaviour fuelled by AI, INMA in 2025 will focus this initiative on how to evaluate and adapt multi-modal products, across multi-channel platforms, and the relationships they need to do this. In navigating the AI players, the initiative looks at permission, attribution, and monetisation.