Establishing Innovation Management Based On Product Thinking
Presented By Klaus-Peter Frahm, Head of Innovation Management, DPA and Co-Creator of the Product Field, a Practical Methodology for Strategic Thinking
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Product innovation is a beast and tough to manage, especially in large organizations. To get it right, we need to understand and even embrace its underlying complexity. In this webinar you will learn about (a) DPA's approach to innovation management and (b) the nature and value of product thinking (i.e. how it helps DPA to deal with that complexity).