On-Demand Webinars

Subscription Masters with Substack: Unlocking Individual Media Creators’ Success

Presented by Hamish McKenzie, co-founder and Chief Writing Officer at Substack and Greg Piechota, Readers First Initiative Lead, INMA

Originally presented: 16 April 2025

Hamish McKenzie, co-founder and chief writing officer at Substack will talk about how this creators’ platform has reached over 5 million paid subscriptions, with the top 10 publishers earning collectively more than $40 million a year, and what is the secret of a successful subscription-funded newsletter, a podcast, or a video cast is.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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