About this Webinar

The playbook for generative AI in the news media business is the focus of this INMA Generative AI Initiative Webinar, featuring:

• Justin Kosslyn, an AI consultant who was previously Director of News Ecosystem products at Google and has also been head of digital products at TED conferences.
• Lukas Görög, an AI consultant who works extensively on GenAI implementation across industries and draws on his experience as AI and data strategy lead at NZZ, data strategist at Die Presse, and AI consultant for The Thomson Foundation.

The Webinar will look at how best to harness this technology, common mistakes made, and insights from working on GenAI solutions worldwide.

Our guests will present guidelines for those just getting started with GenAI, those with some experience, and those who are now advanced users, ensuring that this session is valuable for news brands at different stages of technological maturity.