About this Webinar

Developing a strong newsletter strategy to build more direct relationships with your readers is the focus of this INMA Newsroom Transformation Initiative Webinar.

More media companies are turning to newsletters as an increasingly important tool for engaging readers at a time when search and social referrals are declining. Newsletters have the potential to bring readers back more frequently and to convert casual readers into digital subscribers.

Both The Dallas Morning News in the United States and Toronto Star in Canada are effectively using newsletters to reach and engage audiences. In particular, they’re finding that breaking news newsletters are leading to success and return frequency. The decline of Twitter and overall media fragmentation have left a void that these newsletters fill.

Katrice Hardy, executive editor of The Dallas Morning News, and David Topping, director of newsletters for Torstar, will talk about their strategies and offer advice to other media companies.

The Webinar will be moderated by Amalie Nash, INMA's INMA Newsroom Transformation Initiative lead.

About The Dallas Morning News

The Dallas Morning News serves the Dallas–Fort Worth area of Texas and is the most prominent news source in Texas. It is owned by the DallasNews Corporation.

About Toronto Star

Toronto Star is a Canadian English-language publication, owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part of Torstar's Daily News Brands division.