Upcoming Webinars

How The New York Times and Washington Post Are Approaching Elections Coverage

Presented by Hannah Poferl, Assistant Managing Editor, Chief Data Officer and Head of Audience, The New York Times; and Candace Mitchell, Assignment editor for SEO, The Washington Post

About this Webinar

How major publishers in the United States are putting audiences at the centre of their coverage plans for the presidential elections is the focus of this INMA Newsroom Transformation Initiative Webinar.

Moderated by INMA Newsroom Transformation Initiative Lead Amalie Nash, this Webinar features guest speakers:

  • Hannah Poferl, assistant managing editor, chief data officer, and head of audience at The New York Times.
  • Candace Mitchell, Assignment editor for SEO at The Washington Post.

The November elections in the United States are being closely watched around the world. The New York Times and Washington Post are leaders in political coverage and have considerable staff dedicated to election coverage. But how are they shaping their coverage plans? What role do metrics play in coverage decisions? What topics are they focusing on?

Hannah and Candace will discuss their approaches to election coverage –– including the role of durable content, what metrics they monitor, and how they respond to audience feedback.

About The New York Times

Founded in 1851, The New York Times is an American daily newspaper based in New York City. NYT covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews.

About The Washington Post

Founded in 1877, The Washington Post is an American daily newspaper based in the Washington, D.C. metropolitan area. The post has an international audience and boasts the second-most Pulitzer Prizes behind the New York Times.

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