On-Demand Webinars

The Paths to Subscription

Presented By Gwen Vargo, Director of Reader Revenue, American Press Institute

Originally presented: 2 May 2018

A major new study of nearly 4,200 U.S. consumers who recently subscribed to their local newspaper shows in unprecedented detail what motivates new subscribers. This Webinar from the American Press Institute dives deeper into the study to learn about the consumer path to subscription.

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