News Media Outlook 2018: Digital Subscriptions
Presented By Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA)
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Originally presented: 7 March 2018
Digital subscriptions represent the hottest topic in news media today: Can we master the art and science behind the economics of content and create a scalable business model that will replace what media is losing in print advertising? In this Webinar covering the second part of INMA’s News Media Outlook 2018 report, get new context on the rise of digital subscriptions, which models are working in which context, what success looks like, the concept of a subscription stack, and how Scandinavia is ground zero for global best practice.