Beyond Text: Coming to Grips with Multimodal Storytelling
Presented by Jodie Hopperton, Product & Tech Initiative Lead, INMA
About this Webinar
We are far beyond a world of text-based content that is augmented with other forms. Consumers expect stories to be told in different formats: text, images, audio, graphics, videos, and even chat. Scrolling was the standard, until swiping was introduced.
In this session, we will look at the product and technical considerations and trade offs that needs to be made as we look holistically at our consumer offerings.