The Globe and Mail Newsroom's Transformation Via Design Thinking
Presented By Cynthia Young, Head of Audience, The Globe and Mail
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Originally presented: 4 April 2018
As one of INMA’s scholarship recipients at The Berlin School of Creative Leadership, Cynthia Young spent over two years researching and working inside the newsroom to develop her master’s thesis on audience design thinking. Hear first-hand how design thinking was used to re-engineer, re-inspire and re-platform The Globe and Mail’s newsroom.