On-Demand Webinars

Creating a New Product Within a Legacy Brand

Presented by Dilyana Evtimova, Financial Times, and Hilde Sommerstad, Aftenposten/Schibsted

Originally presented: 1 February 2023

How to launch a new product within a legacy brand is the focus of this INMA Product Initiative Webinar featuring Dilyana Evtimova, senior product manager of the Financial Times, and Hilde Maartmann-Moe Sommerstad, senior product manager of Aftenposten/Schibsted.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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