Google Initiatives to Support Better Advertising Standards
Presented By Jeff Buchan, Global Industry Relations & Strategic Partnerships, and Kelsey LeBeau, Product Partnerships, Google
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Google has announced several initiatives in support of the Better Ads Standard’s efforts to improve online ads. In early 2018, Chrome will filter ads on a publisher’s site if the publisher has “significant violations” in displaying ads that do not meet ad quality standards established by the Coalition for Better Ads. Google is helping sites evaluate compliance of their ads with an Ad Experience Report. Google also launched “Funding Choices,” a messaging framework to publishers with compliant sites to offer users the option of turning off third-party ad blocking or paying a fee (revenues split between Google and the publisher) to have an ad-free experience.