Native Advertising Trends in News Media
Presented By Jesper Laursen, Founder, Native Advertising Institute
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Originally presented: 17 January 2018
With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. In this INMA Webinar, learn more about where native advertising is going next through the eyes of a survey of 231 media executives from 51 countries from the Native Advertising Institute. Why are advertising agencies fretting the rise of native for publishers? Why are publishers still struggling with labeling? What are the opportunities and threats to this vital revenue source?