How Advance Local Used AI to Blow Their Subscription Goals Out of the Water
Presented by Neil Katz, Chief Customer Officer, Advance Local, and Sonali Verma, Director of Business Development, Sophi.io
About this Webinar
Neil Katz, chief consumer officer of Advance Local and Sonali Verma, director of business development for Sophi.io will walk you through how AI has enabled Advance Local to achieve an impressive increase in subscriptions.
In this session, they will discuss:
- What led to the decision to bring AI into the newsroom
- The lessons they learned along the way
- How the results convinced them to roll out even more Sophi.io automation and optimisation solutions across their brands.
About Advance Local
Advance Local is one of the leading digital media and marketing groups, with brands reaching more than 55 million people throughout the U.S. across multiple platforms.
Sophi.io is an AI-powered automation, optimization and prediction platform designed to help enterprise-level content publishers gain deeper insight into what their audiences need, make smarter decisions with their resources, and get the most value out of their content.