On-Demand Webinars

How Agencies and Advertisers View Advertising in Post-Pandemic Times

Presented by Corey Elliott, Executive Vice President, Local Market Intelligence, Borrell Associates

Originally presented: 10 August 2022

How advertisers and agencies now view advertising in post-pandemic times, according to a recent survey conducted by Borrell Associates, is the focus of an INMA Advertising Initiative Meet-Up. Corey Elliott, executive vice president of local market intelligence for Borrell Associates, will share the surprising findings about questions like why they're still buying print newspaper advertising, how streaming video has become one of the hottest marketing products, and where businesses are spending more and where they're making their biggest cuts.

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