How Boston Globe Uses Newsletters to Drive Engagement
Presented By Peter Doucette, Chief Consumer Revenue Officer, Boston Globe Media
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Originally presented: 10 January 2018
As publishers ramp up efforts to engage their rising number of digital subscribers, a surprise finding has been the role of newsletters. The Boston Globe has created 30+ newsletters: news, opinion, politics, sports, business, arts and lifestyle, health and science, and more. In this Webinar, learn what’s working and not working with the Globe.