Upcoming Webinars

Becoming the Best Advertising Sales Team: Sweden’s NTM Shares Their Strategy

Presented by Annie Lidesjo, Head of Operations and People, NTM

About this Webinar

How NTM Media Group in Sweden has built a future-proof sales organisation is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM.
Local media, in recent years, has been on a tough development road regarding its advertising business due to a decline in print and slow digital growth due to high competition from the likes of Facebook and Google.
In this one-hour meet-up, Mark Challinor, INMA’s Advertising Initiative lead, will chat with Annie, who will share how NTM built a sales team focused on technology, the right people skills, and news to reach their goal of being the best sales organisation in Sweden by 2024.
This Advertising Initiative Meet-Up will be full of learnings and insights from this forward-looking European media house. Perfect for anyone responsible for sales strategy and growth. 
About NTM Media Group
Norrköpings Tidningar Media (NTM) is a media group with roots in Sweden’s oldest remaining newspaper, Norrköpings Tidningar, founded in 1758. With headquarters in the city of Norrköping, the company still specializes in regional media, although over the years, operations have expanded to include a large number of regional and local newspapers, freesheets, digital media, weeklies, radio stations, distribution companies, printing operations and events, and travel services.

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